Lara Balazs is Executive Vice President and the Chief Marketing Officer and General Manager of Strategic Partner Group for Intuit, the proud maker of QuickBooks, TurboTax and Mint. Lara joined in 2018 to lead Intuit’s Marketing and Communications community, responsible for driving company growth and building Intuit’s brands and corporate reputation in support of Intuit’s mission to power prosperity around the world. In 2020, Lara’s role expanded to include running the Strategic Partner Group, which includes identifying and integrating strategic partners with Intuit’s global platform to deliver the benefits that matter the most to our customers. In this expanded role, Lara also leads Intuit’s ProConnect group and Corporate Responsibility efforts which focus on diversity and inclusion, job creation and readiness, and making a positive impact on the climate. Lara serves as Chairman for the Intuit Financial Freedom Foundation.

Lara has a proven track record of building world-class businesses and brands including Amazon, Visa and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. In 2019, Lara was named as one of Forbes’ 2019 World’s Most Influential CMOs and in 2020, she was recognized with AdWeek’s CMO Vanguard Award. Lara has a BA in pre-law from the University of Washington, from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.